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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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PUMA splashes out again
Splash PR and Media Consultants has been re-appointed for the fourth consecutive year to manage publicity for PUMA South Africa, the global athletic brand that fuses influences from sport, lifestyle and fashion to produce footwear, apparel and accessories.
The specialist publicity agency has also been re-appointed by @home, the homeware store; Cape Classics, preeminent South African wine importer to the US; the Table Mountain Aerial Cableway Company; Kauai, the health food and beverage company; Breedekloof Wine and Tourism; Reader's Digest and the University of Cape Town Law Faculty's Professional Education Project.
