The Lead Creative: Unpacking Cannes 2025 with Xolisa Dyeshana and Saf Sindhi

This episode of The Lead Creative examines Cannes in terms of cultural nuance and global impact with Xolisa Dyeshana, chief creative officer of Joe Public, and the 2025 Cannes Lions Audio & Radio jury president, together with gold-winning agency Bananas, and its founder and chief creative officer, Saf Sindhi.

Dyeshana reflects on his role and experience as a jury president while also giving insights into the trends in the category. Sindhi gives insight into the KFC campaign Let there be cake for KFC 40th for KFC Thailand.

Together with hosts Mongezi Mtati, also the founder of the podcast and Bizcommunity's marketing and media co-editor, Danette Breitenbach, they examine the importance of platforms like Cannes, and South Africa's performance at Cannes, as well as the trends of South Africans working abroad.

About The Lead Creative

The podcast is hosted by The Lead Creative founder Mongezi Mtati, and Bizcommunity's marketing and media co-editor, Danette Breitenbach.

The Lead Creative podcast shares analysis, trends, and strategic brand intelligence through a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds, to content creators, the podcast delves into what makes the world engage with some of the top brands.

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As media partner to the Creative Circle SA, we’re proud to publish exclusive daily snapshot updates from Cannes. Don’t miss the first Diary of Creative Circle at Cannes from the SA cohort on the ground in Cannes, every day from 19-24 June! Also Book Now for The Full Circle event, brought to you by the Creative Circle - an inspiring showcase of the top trends, insights and award winning work from the Cannes Lions International Festival of Creativity.


 
For more, visit: https://www.bizcommunity.com