Effie | Bizcommunity

Effie | Bizcommunity

News

Effie South Africa and Ipsos present the 2025 Trends Report

Marketing

Effie South Africa and Ipsos present the 2025 Trends Report

Issued by Association for Communication and Advertising 8 hours

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Advertising

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Issued by Association for Communication and Advertising 1 day

Agency of experts acquires bass player

Advertising

Agency of experts acquires bass player

Issued by Boundless 1 Apr 2026

Creative Circle Best of the Year 2025 winners

Advertising

Creative Circle Best of the Year 2025 winners

6 Mar 2026

Despite the current media narrative, brands that play it too safe risk missing out on significant opportunities in Great Britain’s cause landscape, the findings show (Image supplied)

Marketing

Effie and Ipsos: Brands playing it too safe risk missing opportunities

5 Mar 2026

Effie Awards SA issues call for judges for 2026 programme

Advertising

Effie Awards SA issues call for judges for 2026 programme

Issued by Association for Communication and Advertising 10 Feb 2026

Effie 2026 call for entries announced

Advertising

Effie 2026 call for entries announced

Issued by Association for Communication and Advertising 9 Feb 2026

Effie and System1 launch new book on creative and media effectiveness

Effie Awards

Effie and System1 launch new book on creative and media effectiveness

28 Jan 2026

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

Effie Awards

Effie Worldwide announces Iridium Jury for 2025 Global Best of the Best

14 Jan 2026

#Effies2025 | Halo and Pineapple: 100% sustained results

Effie Awards

#Effies2025 | Halo and Pineapple: 100% sustained results

Danette Breitenbach 28 Nov 2025

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Effie Awards

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Danette Breitenbach 27 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

#Effies2025 | Sanlam's F-Show breaks through the finance category

Effie Awards

#Effies2025 | Sanlam's F-Show breaks through the finance category

Danette Breitenbach 26 Nov 2025

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Effie Awards

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Danette Breitenbach 26 Nov 2025

Effie College announces inaugural South African winners

Education

Effie College announces inaugural South African winners

Issued by Association for Communication and Advertising 25 Nov 2025

Andrea Diquez is global CEO at GUT. Source: Supplied.

Advertising

New York Festivals taps Andrea Diquez to head 2026 jury

20 Nov 2025

$The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)$

Advertising

Humour is our superpower and it’s no laughing matter

5 Nov 2025

Source: Supplied.

Retail & Hospitality Property

New Mushroom Farm Shopping Centre in Waterfall redefines modern retail

4 Nov 2025

City Lodge Hotels wins Grand Effie Award for SOS!

Marketing

City Lodge Hotels wins Grand Effie Award for SOS!

Issued by City Lodge Hotels 30 Oct 2025

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 30 Oct 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Nurturing creativity in business

Marketing

Nurturing creativity in business

Issued by eatbigfish 25 Sep 2025

Effie Awards Gala tickets now available – celebrate the work that delivered real impact

Marketing

Effie Awards Gala tickets now available – celebrate the work that delivered real impact

Issued by Association for Communication and Advertising 16 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

IAB SA's Front Row delegates for 2025 announced

Digital

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Effie South Africa announces 2025 grand jury in record-breaking entry year

Marketing

Effie South Africa announces 2025 grand jury in record-breaking entry year

Issued by Association for Communication and Advertising 7 Aug 2025

From silos to synergy: How real collaboration builds better brands

Media

From silos to synergy: How real collaboration builds better brands

Issued by Dentsu 24 Jul 2025

Record entries drive expansion of 2025 Effie Awards South Africa jury

Advertising

Record entries drive expansion of 2025 Effie Awards South Africa jury

Issued by Association for Communication and Advertising 15 Jul 2025

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB Bookmarks Awards

IAB Education Council Front Row commences 2025 nominations for top young talent

Issued by IAB South Africa 1 Jul 2025

Creating space to grow: Building an industry that nurtures its own

Advertising

Creating space to grow: Building an industry that nurtures its own

Sarah Dexter, Issued by Association for Communication and Advertising 27 Jun 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

Effie Academy launches in South Africa

Marketing & Media

Effie Academy launches in South Africa

Issued by Association for Communication and Advertising 8 May 2025

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Education

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Issued by AAA School of Advertising 15 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Marketing

Rogerwilco joins the B Corp movement: What it means for employees, clients, and the industry

Mongezi Mtati 5 Mar 2025

2025 Effie Awards: Entry dates announced

Marketing

2025 Effie Awards: Entry dates announced

Issued by Association for Communication and Advertising 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Image supplied.

Marketing

The One Show 2025 announces CMO Pencil award jury

21 Feb 2025

Call for judges: Effie Awards South Africa 2025

Marketing

Call for judges: Effie Awards South Africa 2025

Issued by Association for Communication and Advertising 12 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025