ROI | Bizcommunity

ROI | Bizcommunity

News

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 17 hours

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 2 days

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 2 days

Assegai Awards 2025 shine in a sold-out celebration of excellence

Direct Marketing

Assegai Awards 2025 shine in a sold-out celebration of excellence

Issued by DMASA 14 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

Click2Cook. A recipe for success: Turn shopping intent into action

E-commerce

Click2Cook. A recipe for success: Turn shopping intent into action

Issued by Vicinity Media 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Marketing

Atzaró Cape Town achieves 831% return on Google Ads investment with Cape Marketing Agency

Issued by Cape Marketing Agency 13 Nov 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched (Image supplied)

OOH

Ghana gets first OOH measurement platform

12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

The business case for employee engagement

Marketing

The business case for employee engagement

Andrew Solomon, Issued by Achievement Awards Group 10 Nov 2025

NiCE and iNOVO named lead sponsor for CEM Africa Johannesburg and The CX Africa Awards 2025

CRM, CX, UX

NiCE and iNOVO named lead sponsor for CEM Africa Johannesburg and The CX Africa Awards 2025

Issued by CEM Africa Summit 10 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

MotionAds co-founders wins Eric Ellerine Entrepreneur Award

Awards

MotionAds co-founders wins Eric Ellerine Entrepreneur Award

4 Nov 2025

BusinessTech: Where 5 million South African industry leaders get their news

Online Media

BusinessTech: Where 5 million South African industry leaders get their news

Issued by Broad Media 4 Nov 2025

How FMs can avoid restroom greenwashing: 10 red flags

Facilities & Property Management

How FMs can avoid restroom greenwashing: 10 red flags

Issued by Propelair SA 4 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

Marketing & Media

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

Source: Supplied.

Property Development

Inclusion as a design principle: The future of urban living

Gerard Abrahamse 31 Oct 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

Marketing & Media

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Africa leads global hotel AI adoption, but data silos pose a challenge

Hospitality

Africa leads global hotel AI adoption, but data silos pose a challenge

27 Oct 2025

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

E-commerce

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

Issued by VUKA Group 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Mental health isn’t a campaign, it’s a culture

Mental health

Mental health isn’t a campaign, it’s a culture

Issued by icandi CQ 21 Oct 2025

NIQ-GfK wins radio and TV measurement contracts in South Africa

Research

NIQ-GfK wins radio and TV measurement contracts in South Africa

Issued by NielsenIQ 21 Oct 2025

Mariëtte van Wyk, Technical Specialist, The BEE Chamber

Skills Development & Training

A business guide to avoiding the December bursary trap

Mariëtte van Wyk 20 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Adclick Africa takes home 2 wins at the New Gen Awards

Digital

Adclick Africa takes home 2 wins at the New Gen Awards

Issued by Adclick Africa 14 Oct 2025

Talent Acquisition

Why you should apply consumer marketing techniques to recruitment

Celeste Sirin 13 Oct 2025

DMASA announces finalists for the 2025 Assegai Awards

Direct Marketing

DMASA announces finalists for the 2025 Assegai Awards

Issued by DMASA 9 Oct 2025

Source: Supplied.

Infrastructure & Utilities

R550m Invest International grant powers Johannesburg’s new waste-to-energy project

9 Oct 2025

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

OOH

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

Issued by Tractor Outdoor 9 Oct 2025

Location Bank launches AI Newsfeed

Digital

Location Bank launches AI Newsfeed

Issued by Location Bank 8 Oct 2025

AI-powered agency offers marketers a measurable return on insight

Marketing

AI-powered agency offers marketers a measurable return on insight

Issued by aHead Marketing Services 7 Oct 2025

Why media agencies still matter and why talent, not tech, will determine media’s future (part 4)

Media

Why media agencies still matter and why talent, not tech, will determine media’s future (part 4)

Paul Middleton, Issued by Ebony+Ivory 6 Oct 2025

Dr Gillian Hammah at the Nedbank IMC Conference 2025.

IMC Conference

#NedbankIMC2025 | Dr Gillian Hammah's 7 steps to integrating AI in your business

Karabo Ledwaba 6 Oct 2025

Source: Supplied.

Facilities & Property Management

Sustainable transformations: how retrofits fuel ROI in existing properties

Thabang Byl 6 Oct 2025

"Zonke" by Takealot Advertising connects brands with SA shoppers

Retail Services

"Zonke" by Takealot Advertising connects brands with SA shoppers

3 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Human-centric influencer marketing pays off for Saku Agency

Marketing

Human-centric influencer marketing pays off for Saku Agency

Issued by The Coup 25 Sep 2025

Incremental Profit and Onebeat partner to combat retail inventory challenges in SA

Supply Chain

Incremental Profit and Onebeat partner to combat retail inventory challenges in SA

23 Sep 2025

Start your Black Friday advertising the right way – with BusinessTech

Online Media

Start your Black Friday advertising the right way – with BusinessTech

Issued by Broad Media 23 Sep 2025

Digital adoption platforms: The overlooked Key to ERP success

Digital

Digital adoption platforms: The overlooked Key to ERP success

Issued by Can!do 23 Sep 2025

Outdoor Network switches on new digital rotator in Richards Bay

OOH

Outdoor Network switches on new digital rotator in Richards Bay

Issued by Provantage 22 Sep 2025