Agency selection | Bizcommunity

Agency selection | Bizcommunity

News

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

PR & Communications

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

Issued by Hook, Line & Sinker 11 hours

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Davina Malan, managing partner at Tribeca Public Relations, reflects on why starting the agency pitch process with a conversation, not a proposal, can lead to better outcomes for both brands and agencies. (Image supplied)

PR & Communications

Why the agency pitch process needs a glow up

Davina Malan 11 Mar 2026

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & Media

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Marketing & Media

10 Tips for building a strong partnership with your agency

Johanna McDowell 27 Mar 2025

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

2024 Effie Awards South Africa judges announced

Events & Conferencing

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

Johanna McDowell

Marketing

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Assegai Awards - Thanks to our sponsors

Direct Marketing

Assegai Awards - Thanks to our sponsors

Issued by DMASA 21 Nov 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Research

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

Marketing

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

Stellar line-up of sponsors for Assegai Awards 2022

Direct Marketing

Stellar line-up of sponsors for Assegai Awards 2022

Issued by DMASA 7 Oct 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator

Marketing

Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Effie Awards South Africa 2022 judges announced

Marketing

Effie Awards South Africa 2022 judges announced

Issued by Association for Communication and Advertising 19 Aug 2022

Impressive total of 56 judges for the Assegai Awards 2022

Direct Marketing

Impressive total of 56 judges for the Assegai Awards 2022

Issued by DMASA 18 Aug 2022

Rogerwilco launches digital PR services

PR & Communications

Rogerwilco launches digital PR services

Issued by Rogerwilco 12 Apr 2022

#Newsmaker: Brave Group CEO, Karabo Songo joins the Regenesys Creatives Advisory Board

Marketing & Media

#Newsmaker: Brave Group CEO, Karabo Songo joins the Regenesys Creatives Advisory Board

Evan-Lee Courie 3 Mar 2022

#BizTrends2022: View from on top of the world

Trends

#BizTrends2022: View from on top of the world

Cesar Vacchiano 7 Jan 2022

Think Creative Africa chosen as creative agency for Inspired Education Group

Advertising

Think Creative Africa chosen as creative agency for Inspired Education Group

Issued by Think Creative Africa 22 Sep 2021

Image source: .

Marketing

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Image source: .

Research

Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Image credit: Agence Olloweb on Unsplash.

Marketing

Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Influence of procurement departments on marketers

Marketing

Influence of procurement departments on marketers

Johanna McDowell 13 Sep 2017

Meet the judges of IAS Agency Credentials Award

Direct Marketing

Meet the judges of IAS Agency Credentials Award

9 Sep 2016

Procurement process becomes part of the marketing industry

Marketing

Procurement process becomes part of the marketing industry

28 Jun 2016

Cloudy, the future is

Events & Conferencing

Cloudy, the future is

Danette Breitenbach 21 Sep 2015

Save the date: BizTrends 2015 Imbizo Johannesburg

Marketing

Save the date: BizTrends 2015 Imbizo Johannesburg

Issued by Bizcommunity.com 29 Jul 2015

Predicting the future is easier than you think

Marketing

Predicting the future is easier than you think

2 Feb 2015

Strategy

[Trends 2015] TREND: Brand storytelling

7 Jan 2015

New IAS masterclass features UK-based procurement and marketing expert

Marketing

New IAS masterclass features UK-based procurement and marketing expert

17 Dec 2014

PRISM Awards announces judging panel

Prism Awards

PRISM Awards announces judging panel

17 Mar 2014

AdForum Summit includes IAS

Advertising

AdForum Summit includes IAS

17 Oct 2012

New partnership allows South African subscribers to view global info

Advertising

New partnership allows South African subscribers to view global info

14 Aug 2012

Agency selection: do it yourself, or get a consultancy to assist?

Marketing

Agency selection: do it yourself, or get a consultancy to assist?

Samantha Randall 14 Jun 2012

Advertising

Agency Search Consultants' code of conduct: seven key principles

24 Jan 2012