Audience data | Bizcommunity

Audience data | Bizcommunity

News

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio & Audio

Radio in good shape as BRC reassures industry that Rams is on track

6 hours

The SABC has addressed the ongoing discussion around the cancellation of the SABC news channel show Face the Nation (Image source: © SABC News Image credits: Luyanda Danca)

Media Freedom

SABC: Face the Nation cancelled due to underperformance, not political interference

24 Mar 2026

Advertising

New Netflix ads utilise Amazon shopping data

Karabo Ledwaba 5 Mar 2026

CMOs drowning in data, starved for decisions

Marketing

CMOs drowning in data, starved for decisions

Max Flajsner, Issued by Incubeta 5 Mar 2026

Radio & Audio

The hills are alive with the sound of fuzzy logic

Gordon Muller, Issued by United Stations 17 Feb 2026

So Interactive launches Richfield’s future-ready platform

Digital

So Interactive launches Richfield’s future-ready platform

Issued by So Interactive 30 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

Tractor Outdoor integrates third-party verification into DOOH network

OOH

Tractor Outdoor integrates third-party verification into DOOH network

Issued by Tractor Outdoor 12 Dec 2025

Media

Big Tech, AI, and violence: How South African journalism is being tested

Karabo Ledwaba 5 Dec 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

The final Media and Digital Platforms Market Inquiry report (MDPMI) has been released (Source: © 123rf )

Media

MDPMI report released; Google commits R688m to SA media

13 Nov 2025

NIQ-GfK wins radio and TV measurement contracts in South Africa

Research

NIQ-GfK wins radio and TV measurement contracts in South Africa

Issued by NielsenIQ 21 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Source: © 123rf Babalwa Nyembezi says choosing collaboration builds brands in harmony

Advertising

Babalwa Nyembezi: Collaboration builds brands in harmony

Babalwa Nyembezi 4 Jul 2025

Kaya 959 tops all commercial radio station websites for 5 consecutive months

Radio & Audio

Kaya 959 tops all commercial radio station websites for 5 consecutive months

Issued by Kaya 959 19 Jun 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Caxton Media 23 May 2025

Source: © 123rf Mscsports believes AI has the potential to meaningfully improve how we value, plan, and deliver sponsorships

Sponsorship

5 ways AI can be used in sponsorships

8 May 2025

Source: © UNESCO
This year, World Press Freedom Day, 3 May, will focus on the profound influence of Artificial Intelligence (AI) on journalism and media under the theme: Reporting in the Brave New World – The Impact of Artificial Intelligence on Press Freedom and the Media

Media Freedom

World Press Freedom Day 2025: The impact of AI on media and press freedom

2 May 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

Smile FM listeners grow by 20%

Radio & Audio

Smile FM listeners grow by 20%

Issued by Smile 90.4FM 20 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

The biggest business news websites in South Africa

Online Media

The biggest business news websites in South Africa

Issued by Broad Media 13 Nov 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Biggest business and finance publications in South Africa

Online Media

Biggest business and finance publications in South Africa

Issued by Broad Media 18 Sep 2024

Biggest news publications in South Africa

Media

Biggest news publications in South Africa

Issued by Broad Media 28 Aug 2024

Jacaranda FM comes out tops for online radio audience

Radio & Audio

Jacaranda FM comes out tops for online radio audience

Issued by IAB South Africa 29 Jul 2024

Dentsu drives innovation in African financial services

Digital

Dentsu drives innovation in African financial services

Issued by Dentsu 9 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

Technology

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

27 Jun 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

Radio & Audio

The Q4 2023 Rams dataset set for release

30 May 2024

Source: © 123rf The Interactive Advertising Bureau (IAB) South Africa’s has released the digital publishing audience data for April 2024

Online Media

Media24 digital publishing audience dips in April

Danette Breitenbach 22 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Social Media

What’ll happen when Facebook stops paying for news? Here’s what happened when radio stopped paying for music

Peter Martin 22 Mar 2024

Media

How audience data is shaping Canadian journalism

Nicole Blanchett 29 Feb 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

The power of 1st party data in omnichannel strategy and measurement

OOH

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Issued by Vicinity Media 28 Sep 2023

Advertising

4 burning questions clients ask about digital campaigns

Natascha Torres 20 Jun 2023

TV audience behaviour

TV

TV audience behaviour

Issued by DStv Media Sales 17 Feb 2023

Big Data hire at Vicinity Media

Advertising

Big Data hire at Vicinity Media

Issued by Vicinity Media 2 Feb 2023

Street Network launches audience measurement for Street Furniture formats

OOH

Street Network launches audience measurement for Street Furniture formats

Issued by Twiga Communications 27 Jan 2023