Insurance advertising | Bizcommunity

Insurance advertising | Bizcommunity

News

Pineapple Insurance faces backlash for stereotyping taxi drivers

Advertising

Pineapple Insurance faces backlash for stereotyping taxi drivers

Karabo Ledwaba 7 Aug 2025

Nedbank ‘mugs’ audience with new travel insurance campaign

Advertising

Nedbank ‘mugs’ audience with new travel insurance campaign

Issued by Joe Public 29 Jul 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

1Life Insurance’s new TVC campaign Changesaims to capture the hearts and minds of South Africans (Image supplied)

Advertising

#BehindtheCampaign: 1Life's Changes breaks the traditional insurance mould

27 Aug 2024

The thing about insurance advertising - it's time to do things differently

Advertising

The thing about insurance advertising - it's time to do things differently

3 Nov 2021

Joe Alexander and Wade Alger of The Martin Agency. Image credits © –

The One Club for Creativity

[One Show 2016] Making car insurance unskippable

Ann Nurock 18 May 2016

Determining food prices in franchising

Franchising

Determining food prices in franchising

Patrick Nebuloni 28 May 2013

OOH

Billboards - a rural vs urban analysis

Erik Warburg 15 Jul 2011

Branding

New brand campaign from Hollard “gets you”

10 Sep 2009

Advertising

Direct insurers apologise for adverts

1 Sep 2005