Marketers | Bizcommunity

Marketers | Bizcommunity

News

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 10 hours

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

14 hours

OLC claims major wins at the 2025 Assegai Awards

Direct Marketing

OLC claims major wins at the 2025 Assegai Awards

Issued by OLC Through The Line Communications 1 day

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Retail Marketing

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Anwar Jappie, Issued by Google 2 days

Black Friday has become one of the loudest and most predictable days in the marketing calendar. Penquin’s strategy director, Thando Mxosa, says the noise has disguised how disconnected brands have become from the people they’re meant to serve (Image source: © 123rf )

Marketing

Has Black Friday become a reflex for brands?

Thando Mxosa 2 days

Source: The South African Subtropical Growers'? Association | LinkedIn

Agriculture

Subtropical fruit sector examines strategy, innovation and market growth

3 days

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

IMC Conference

2025 Nedbank IMC White Paper: 5 calls to action for marketers

3 days

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 3 days

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 3 days

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 3 days

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 3 days

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Direct Marketing

Assegai Awards 2025 shine in a sold-out celebration of excellence

Issued by DMASA 14 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Loyalty crisis: South Africans switching brands faster than ever

Branding

Loyalty crisis: South Africans switching brands faster than ever

Mosa Ntwampe, Issued by Brave Group 6 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

Marketing

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025

How to prepare your e-commerce business for peak retail season

E-commerce

How to prepare your e-commerce business for peak retail season

Issued by TDMC 4 Nov 2025

How FMs can avoid restroom greenwashing: 10 red flags

Facilities & Property Management

How FMs can avoid restroom greenwashing: 10 red flags

Issued by Propelair SA 4 Nov 2025

SMEs

Webinars are still a valuable driver for brand authority

Issued by SME South Africa 3 Nov 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 30 Oct 2025

MIC at Loeries Creative Week, cultural capital has entered the chat

Loeries Creative Week

MIC at Loeries Creative Week, cultural capital has entered the chat

Issued by Dentsu 30 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

The 21st edition of the annual Sunday Times GenNext Awards winners (Image supplied)

Youth Marketing

Sunday Times GenNext Awards winners, Nike the coolest brand

24 Oct 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

Source: Supplied. Beachwood Coastal Estate luxury home.

Residential Property

Durban North’s new coastal gem: Inside Beachwood Estate's allure

23 Oct 2025

How to build creative confidence

Advertising

How to build creative confidence

Issued by eatbigfish 23 Oct 2025

Marketing

How the a digital-first approach changes the marketing funnel

Jacques Du Bruyn 24 Oct 2025

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

E-commerce

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

Issued by VUKA Group 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Marketing

What K-pop Demon Hunters can teach marketers about cultural connection

21 Oct 2025

Source: © 123rf Choosing the right research partner is now as complex as selecting your creative agency says IAS

Marketing & Media

Why smart marketers treat research selection like an agency pitch

21 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Fast tracking youth development in digital marketing requires industry action

Education

Fast tracking youth development in digital marketing requires industry action

Issued by Incubeta 16 Oct 2025

The real cost of winning business in advertising

Advertising

The real cost of winning business in advertising

Thembi Sizani, Issued by Ebony+Ivory 16 Oct 2025