Marketing budgets | Bizcommunity

Marketing budgets | Bizcommunity

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Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 1 day

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Purpose pays: How young entrepreneurs can build businesses with impact

SMEs

Purpose pays: How young entrepreneurs can build businesses with impact

Jeremy Lang, Issued by Business Partners Limited 12 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Marketing

Dentsu report: Winning with AI requires a human touch

Karabo Ledwaba 17 Sep 2025

Why top brands invest in first impressions to win at trade shows

Exhibitions & Events

Why top brands invest in first impressions to win at trade shows

5 Sep 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Proptech

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Issued by PBPR 10 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Marketing budgets: A catalyst for ESG transformation

ESG

Marketing budgets: A catalyst for ESG transformation

Sipetile Sixishe, Issued by Motherland OMNi 3 Apr 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025

SOLshop aims to empower SA's food producers with direct market access

E-commerce

SOLshop aims to empower SA's food producers with direct market access

20 Mar 2025

Retail revolution: the rise of group purchasing organisations in SA

Retailers

Retail revolution: the rise of group purchasing organisations in SA

19 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

Will South Africa's 2025 budget speech fulfil tourism's potential?

Tourism

Will South Africa's 2025 budget speech fulfil tourism's potential?

Issued by ANEW Hotels & Resorts 18 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

10 reasons why email marketing is still highly relevant

Marketing

10 reasons why email marketing is still highly relevant

Issued by Domains.co.za 8 Aug 2024

Dominate the South African tech landscape with MyBroadband

Digital

Dominate the South African tech landscape with MyBroadband

Issued by Broad Media 4 Jul 2024

Where South African companies spend their marketing budgets - 2024 Report

Marketing

Where South African companies spend their marketing budgets - 2024 Report

Issued by Broad Media 20 Jun 2024

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

Retail

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

12 Jun 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Retailers warned - innovate or lose investment opportunities

Retailers

Retailers warned - innovate or lose investment opportunities

8 May 2024

Unlocking the power of promotional trade marketing: A data-driven approach

Marketing

Unlocking the power of promotional trade marketing: A data-driven approach

Issued by Tradeway 29 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Marketing

Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024