The Framework is a locally developed, evidence-based toolkit designed to equip aspiring entrepreneurs with the skills, mindset, and strategies they need to thrive.
Release at the end of 2025 the research is a collaboration between the Allan Gray Orbis Foundation (AGOF) and the University of Pretoria (UP).
In a country as diverse and dynamic as South Africa, entrepreneurship holds the power to transform lives, communities, and the economy. But what does it truly take to become a successful entrepreneur in our unique context?
The framework identifies 14 essential competencies that drive entrepreneurial action:
These competencies are not isolated—they’re interconnected. Strengthening one often leads to growth in others.
Entrepreneurship is more than just starting a business. It’s about cultivating a mindset that embraces innovation, resilience, and leadership.
The research highlights that entrepreneurial competencies—specific skills, behaviours, and attitudes—are critical for identifying opportunities, solving problems, and taking meaningful action.
Yet, many existing entrepreneurship programmes rely on generic, one-size-fits-all models that overlook the rich diversity of South Africa’s people.
This study challenges that approach, advocating for tailored, inclusive education that reflects our local realities.
This research marks a pivotal moment for entrepreneurship education in South Africa. It invites educators, policymakers, and ecosystem builders to adopt a more personalised, context-aware approach to developing entrepreneurs.
Imagine a South Africa where every aspiring entrepreneur—regardless of background—has access to tools and training that speak to their unique journey. That’s the vision behind the Framework.
Led by Carl Herman (AGOF) and Prof Melodi Botha (UP), the study unfolded over seven phases:
Download the full research article: Empowering Tomorrow’s Entrepreneurs.
