CapeNature’s new Don’t Be Trashy campaign aims to tackle land and sea pollution in the Western Cape. The campaign is being run in partnership with Soapbox and the Department of Environmental Affairs and Development Planning (DEA&DP).
The campaign combines public awareness, education, and community action to reduce waste and drive long-term behavioural change, as plastic and non-biodegradable waste are putting increasing pressure on biodiversity.
Anusha Rajkaran and Conrad Sparks 25 Aug 2025 Impact of waste
Western Cape Provincial Minister of Local Government, Environmental Affairs and Development Planning, Anton Bredell, said the government has an important role to play in guiding communities to change and improve their handling of waste.
“We need to grow our understanding of the value that can be unlocked from waste.
“Let’s explore simple ways in which we can benefit from the circular economy that lies hidden in many trash items we simply throw away without a second thought.”
A key focus of this year’s drive is the protection of marine protected areas (MPAs), which play an important role in sustaining ocean health.
Pollution doesn’t respect boundaries, and even waste generated far inland can travel via rivers into the ocean, impacting critical marine ecosystems.
Collaboration across sectors and communities is essential to protect these environments.
“The impact of waste is not just unsightly; it has a significant impact on natural ecosystems,” says Dr Ashley Naidoo, CEO of CapeNature.
“On land, litter disrupts habitats, contaminates soil, and affects wildlife. In our oceans, waste entangles marine animals, degrades coral reefs, and introduces toxins into the food chain.
“The 'Don’t Be Trashy' Drive is a call to action for all communities, schools, businesses, and individuals to be part of the solution.”
The campaign highlights how everyday actions like littering and illegal dumping contribute to environmental degradation.
Through clean-up events, educational activities, and social engagements, CapeNature and its partners are promoting sustainable practices like recycling and reducing single-use plastics.
Melanie MacGregor 20 Aug 2025 Involving young people
Soapbox, through its Captain Fanplastic Programme, is adding a creative and educational dimension to the campaign, particularly among young people.
“If we want to see lasting change in how we treat our environment, it starts with what we teach our children,” said Ruben Hazelzet, head of programme at Captain Fanplastic.
“Through our gamified storytelling adventures and outdoor experiences, we turn environmental education into something memorable, fun, and impactful.
“We pride ourselves on being able to reach 11 countries with vital education for many young people.
“Over the past three years, we’ve reached more than 15,000 learners, inspiring them to become 'Plastic Pirates' and community changemakers.
“Campaigns like 'Don’t Be Trashy' reinforce education reform based on creativity, curiosity, and real-world action, which is key to building a generation that sees waste not as rubbish, but as a resource.”
CapeNature is calling on all individuals to join the campaign by taking part in clean-ups, reporting illegal dumping, and reducing waste at source.
It also encourages all to support the work being done in nature reserves and MPAs.
The public can share the campaign message online using #DontBeTrashy.
