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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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McDonalds signs with Mamba Media
Global fast food giant McDonalds has confirmed a three month campaign with Primedia Unlimited subsidiary Mamba Media.
Focusing its campaign through strategic product placement in the popular Vusi Vuzela series appearing each week in the Daily Sun, McDonalds seeks to increase its market share among hundreds of thousands of blue collar workers.
Subtly interspersed in the ongoing story line of soccer hero, Vusi Vuzela, McDonalds will have rotating advertising banners until the end of September 2009.
