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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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New accounts for FoxP2
Newcomer ad agency since September 1st 2005, FoxP2 is picking up new business apace. Their offering, that promises a meeting of advertising art and science, landed Playtex - including Wonderbra (Sara Lee), Fidentia Group, Old Khaki (Cape Union Mart Group), Seeff Properties, and Addis Plasticware - over the festive season.
The above Clients join ISCA TAPS, P4 Radion (Makana), Juicy Lucy (Unilever), Real Simple, National Geographic Kids and Seventeen magazines (8-Ink Media).
