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Futures Sport & Entertainment today announced the formal launch of Futures Africa, marking the next phase of the agency’s global expansion as the industry’s leading provider of data and analysis for the sports media and fan landscape. 9 Apr 2026Read more
Following Coca-Cola’s reported R250m-per-annum estimated deal with the English Premier League, and with Honda’s recent announcement as the official automotive partner of LA28 – pushing the Games’ domestic sponsorship revenue beyond R27bn – one truth remains clear for South African marketers: the most valuable sponsorships thrive on scarcity and scale. 11 Jul 2025Read more
