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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Johnson & Johnson awards Acuvue account to Spindoctors Advertising
Johnson & Johnson Vision Care has awarded the advertising and marketing of Acuvue contact lenses to Spindoctors Advertising.
The agency will handle all aspects relating to the new consumer campaign, to be launched in July 2004, as well as all events and marketing elements for to the optometry market.
