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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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New online AVE methodology
Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.
The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.
