Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Mid Advertising Resource Coordinator Cape Town
- Senior Account Manager Gauteng
- Office Manager/Executive PA Cape Town
- Digital Marketing Specialist Durban
- Mid-Weight to Senior Copywriter Johannesburg
- Content Strategist/Planner and Community Manager Johannesburg
- Mid-Senior Art Director Johannesburg
- Medium Weight Graphic Designer Durban
- Creative Director Gauteng
- Group Head: Art Cape Town
PepsiCo shifts Gatorade digital work to TBWA\Chiat\Day
AdWeek reports that PepsiCo has tasked TBWA\Chiat\Day with the digital work on its Gatorade brand. Despite the move, PepsiCo has indicated that Chiat will continue to be its creative AOR (agency of record) in addition to taking on select digital marketing efforts for the brand.
Recently, PepsiCo had also ended an eight-plus-year relationship with VMLY&R, the then-newly-merged creative and digital network owned by WPP which had previously handled digital assignments for both Gatorade and Tropicana.
Read more on AdWeek.
