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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Lina Franzon, Johanna Johansson launch Ad-women.com
Ad-women.com, the ad industry's female-centric global search engine, was officially unveiled ahead of International Women's Day. Founded by TBWA Stockholm copywriter Lina Franzon and Volt in Stockholm art director Johanna Johansson, the network registered 300 women based around the world so far - their titles range from full stack developer to content manager to account director.
Any woman in the advertising industry may create a profile free of charge.
Read more on AdWeek.
