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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Joint venture between The Hardy Boys and Hirt & Carter
The Hardy Boys advertising agency and Hirt & Carter Group production house have formed a 50/50 joint venture company. Dale Tomlinson, Hardy Boys MD said, "Fusion was largely driven by the changes in our industry where clients are questioning the way agencies function and how they derive their revenue."
Source: media toolbox
