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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Pam McDonald appointed national sales and client manager of Popcom
Pam McDonald has been appointed national sales and client manager of Point of Presence Communications (POP), the shopping mall advertising specialists. She now manages the entire sales portfolio as well as the interface with shopping centre owners. The POP portfolio includes leading shopping and entertainment centres drawing more than 100 million visits a year.
