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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Ogilvy names new global CCO
Liz Taylor has been appointed as Ogilvy's new global chief creative officer (CCO), days after her departure from Leo Burnett. Taylor takes over from Piyush Pandey, who will become chairman of global creative within the agency.
In her new role, Taylor will be tasked with overseeing Ogilvy's creative product for its offices worldwide across advertising, PR, experience, health, and growth and innovation.
