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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Wunderman SA appoints Astrid Ascar
Wunderman SA has named Astrid Ascar as its chief strategic officer.
In her new role, Ascar will focus on strategic thinking, product and business development, content creation, and communications. She has 30 years of experience in radio, television, print, mobile, and digital channels.
