Consumer behaviour | Bizcommunity

Consumer behaviour | Bizcommunity

News

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

OOH

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Issued by Epic Outdoor 1 day

Mr D accelerates multi-category retail strategy with Absolute Pets partnership

Food & bev. services

Mr D accelerates multi-category retail strategy with Absolute Pets partnership

Issued by aHead Marketing Services 19 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

O&L BrandX MD Patricia Hoeksema.

Marketing

AI slop hits Africa - Insights from Namibia

Patricia Hoeksema 18 Feb 2026

Michel van Rijmenant, Chimera Creative, CEO and creative director says the question facing creative agencies today isn’t whether technology will change our industry but whether creativity will remain central to shaping what comes next (Image supplied)

Advertising

#BizTrends2026 | Chimera Creative’s Michel van Rijmenant: A new renaissance of creativity

Michel van Rijmenant 12 Feb 2026

AMF launches first Cape Town networking event and Project Mentor chapter

Advertising

AMF launches first Cape Town networking event and Project Mentor chapter

Issued by Advertising Media Forum 11 Feb 2026

From gas pumps to grocery hubs: The future of SA's forecourts

Retail Services

From gas pumps to grocery hubs: The future of SA's forecourts

Karen Keylock 10 Feb 2026

F45's Karen Loader explains how functional fitness, strength, pilates and recovery are reshaping sports marketing (Image supplied)

Marketing

#BizTrends2026 | F45's Karen Loader: 3 pillars reshaping sports marketing

Karen Loader 9 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

Advertising

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

South African consumers reset the rules for FMCG

FMCG

South African consumers reset the rules for FMCG

Zak Haeri, Issued by NielsenIQ 5 Feb 2026

Tru-Cape hosts Harvard students for hands-on UK apple market research

Agriculture

Tru-Cape hosts Harvard students for hands-on UK apple market research

3 Feb 2026

Primary & Secondary Education

Shop, donate, and transform education: Checkers’ back-to-school initiative

David Maynier 30 Jan 2026

The 5 trends shaping SA media in 2026

Trends

The 5 trends shaping SA media in 2026

Issued by Caxton Media 30 Jan 2026

Source: Supplied. Norman Nyawo, Head: Merchant Solutions for Business and Commercial Banking at Standard Bank South Africa.

Economy

Standard Bank sees double-digit digital transaction growth amid 40% rise in e-commerce volumes

30 Jan 2026

Siki Msuseni is the founder and director of Amplified PR.

PR & Communications

#BizTrends2026 | Amplified PR’s Siki Msuseni: SA youth are wearing their values

Siki Msuseni 28 Jan 2026

Marketing

AI doesn't understand ‘Hlala Kahle’ - and that's a problem

Wendy Monkley 26 Jan 2026

Image credit: on Pexels

Environment & Natural Resources

Fast fashion: Why changes in return policies don’t do enough to address environmental damage

Anastasia Vayona 22 Jan 2026

Three meida leaders discuss mentorship as the answer to attraction and retention in the marketing and media industry (L to r:)Zodwa Vundla, head of sales and partnerships at MediaHeads360, Chris Hitchings of Evermind and Pulse co-founder, and Her Collective founder, Kirsty Carlson (Composite image: ©Bizcommunity, Lesley Svenson)

Education

3 ways mentorship drives leadership in marketing and media

22 Jan 2026

The future of CX: Why trust and empathy will drive consumer loyalty

CRM

The future of CX: Why trust and empathy will drive consumer loyalty

Liezel Jonkheid 22 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

Jaco Lintvelt is the MD of Incubeta Africa. Source: Supplied.

Marketing

#BizTrends2026 | Incubeta Africa's Jaco Lintvelt: Don’t fall prey to the Arrival Fallacy

Jaco Lintvelt 20 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

E-commerce

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Branding

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

Understanding how alcohol consumption patterns evolve across different demographics enables retailers and brands to identify growth opportunities in challenging markets (Image source: © 123rf )

Food & bev. services

Understanding alcohol consumption patterns to identify growth opportunities

30 Dec 2025

Leandro Barreto, currently chief marketing officer for Unilever’s Beauty & Wellbeing Business Group.

Marketing

Unilever announces global marketing leadership change

19 Dec 2025

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

Marketing

The marketing genius of Spotify Wrapped

Ishani Banerji 12 Dec 2025

Tap-to-pay and virtual cards reshape Black Friday in SA

Retail

Tap-to-pay and virtual cards reshape Black Friday in SA

9 Dec 2025

South Africa's Black Friday shows shift to disciplined, digital shopping

Retail

South Africa's Black Friday shows shift to disciplined, digital shopping

5 Dec 2025

Retailers prepare for promising holiday spending in South Africa

Trends

Retailers prepare for promising holiday spending in South Africa

5 Dec 2025

Source: Pexels.

Finance

How South Africans are transforming spending habits to overcome economic challenges

4 Dec 2025

Fibre Circle colloquium calls for stronger partners to transform South Africa’s circular paper economy

ESG

Fibre Circle colloquium calls for stronger partners to transform South Africa’s circular paper economy

Dumisani Khumalo, Issued by Fibre Circle 4 Dec 2025

The magic behind South Africa's R6bn festive toy spree revealed

Sales

The magic behind South Africa's R6bn festive toy spree revealed

1 Dec 2025

Food & Beverages industry records 4.1% growth in September 2025

Sales

Food & Beverages industry records 4.1% growth in September 2025

27 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

AI is retailers' secret weapon for Black Friday

Technology

AI is retailers' secret weapon for Black Friday

Rowen Pillai 21 Nov 2025

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Retail Marketing

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Anwar Jappie, Issued by Google 19 Nov 2025

Flash Gala case study highlights rising importance of branding in fresh produce

Agro-processing

Flash Gala case study highlights rising importance of branding in fresh produce

19 Nov 2025

Source: The South African Subtropical Growers'? Association | LinkedIn

Agriculture

Subtropical fruit sector examines strategy, innovation and market growth

18 Nov 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

Research

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Issued by Kantar 5 Nov 2025

Discover Euromonitor's Top Global Consumer Trends for 2026

Trends

Discover Euromonitor's Top Global Consumer Trends for 2026

5 Nov 2025

How to prepare your e-commerce business for peak retail season

E-commerce

How to prepare your e-commerce business for peak retail season

Issued by TDMC 4 Nov 2025