How a leading South African software development company achieved huge growth

A top South African software development company has significantly grown its revenue and client base thanks to an ongoing advertising partnership with MyBroadband.

The software development company, based in Johannesburg, decided to work with MyBroadband to grow its business following an assessment of the country’s ICT sector.

Click here to contact MyBroadband’s marketing team.

It found that MyBroadband was South Africa’s largest and most influential ICT news website, and that advertising on MyBroadband would increase its presence in front of ICT business decision-makers.

The results of partnering with MyBroadband speak for themselves: The software development company has more than doubled its revenue and staff count over the past two years – taking on multiple new clients and development projects along the way.

Path to growth

The software development company’s advertising partnership with MyBroadband was essential to its incredible growth – and consisted of two key components:

• Always-on display banners
  
• Sponsored articles with targeted social media promotions

The advertising campaign kicked off with display banners on MyBroadband. These banners promoted the software developer’s brand, helping to create awareness among South African ICT decision-makers.

The next step was to publish sponsored articles about the company and its offerings, which educated South African businesses and ICT leaders about their software development solutions in more detail.

The sponsored articles also helped to build trust and credibility for the company, by highlighting its successful track record.

Through both the banners and articles, potential clients were also able to immediately reach out to the software development company through a contact link.

This allowed the software development company to speak to potential clients while their interest was piqued – resulting in more conversions.

Your business can also experience the benefits of advertising with MyBroadband – click here to contact MyBroadband’s marketing team.