PR Account Executive

Job description

Storybook Communications is hiring a PR Account Executive to join our team, working on a retail account. If successful, this full-time in-office role will be based in the client’s head office in Brackengate. If you have 1 to 3 years experience in PR or communications and want real exposure to national retail storytelling, media relations, and fast-moving campaigns, this role is for you.

This is a hands-on role suited to someone who is organised, proactive, and comfortable taking ownership. Retail moves quickly, and you’ll need to keep up.

Role overview

The PR Account Executive will primarily support and act as a key resource to the public relations manager. You’ll help drive day-to-day PR delivery while building strong working relationships with internal stakeholders, media, influencers, and agency partners. You’ll be fully integrated into the client’s marketing team, while supported by a small, senior team at Storybook.

Key responsibilities

Media and PR support

• Draft and distribute press releases, media alerts, and statements
• Maintain and update targeted media lists across lifestyle, food, business, retail, and community media
• Pitch stories to journalists and follow up professionally
• Monitor media coverage daily and flag wins, risks, and opportunities

Account and campaign support

• Support PR campaigns, store openings, and tactical retail moments at store level, including new store openings
• Assist with influencer coordination when required
• Help manage media requests, interviews, and content approvals
• Track deliverables, timelines, and approvals across the account
• Conduct regular store visits in Cape Town, minimum once per week
• Travel nationally by car and air, as required. 
• Work in-store on opening days to support launch activities and perform ad hoc duties on the ground as needed

Reporting and admin

• Compile coverage reports and post-campaign summaries
• Track KPIs and assist with basic insights and learnings
• Keep folders, trackers, and shared documents up to date
• Support general account administration to ensure nothing slips

We’re Looking For Someone Who

• Has 1 to 3 years experience in PR or communications
• Holds a qualification in Public Relations or Journalism
• Is proactive, takes ownership, and doesn’t wait to be chased
• Has a mature attitude and is willing to get stuck in
• Is outgoing, people-focused, energetic, and confident
• Is a strong communicator with a positive, can-do attitude
• Can manage multiple deadlines in a fast-moving retail environment

Requirements

• Valid driver’s licence and own transport
• Willingness to travel locally and nationally
• Contactable references

About Storybook Brand Consultancy (SBC)

Our consultancy is based in the northern suburbs of Cape Town. We are passionate about strategic thinking and the smooth execution of client campaigns. We operate in the business, trade and consumer spaces on behalf of our retail clients.

Our team is small but energetic. We are passionate about our clients and our suppliers and LOVE what we do. SBC seamlessly integrates into our clients' worlds, becoming part of their internal marketing teams and working within their space so that we can offer them the benefit of our expertise and PR support. 

Our culture

• Your energy and attitude are everything - we’re all about positive ‘can do’ vibes!
• Our consultancy aims to ‘tell delicious brand stories’. To do this, we have to be curious, creative in our approach, meticulous in our execution, and always ready to problem-solve. Does this sound like you?

Posted on 21 Apr 12:23, Closing date 20 Jun