SEO Generalist

Job description

About the company
A boutique digital marketing agency providing honest, results-driven strategies and implementation techniques. They specialise in SEO, AI-driven search, and paid search services, enabling brands to grow online through smart strategy and unique specialist support.
What You’ll Be Doing

SEO responsibilities

• Manage client websites from an SEO perspective, using tools such as Google Search Console, SEMrush, and Analytics.
• Create reports and presentations with findings and recommendations.
• Work with the Director to plan improvements to client performance.

Website responsibilities

• Write and update on-site elements such as image formats, meta descriptions, and page titles.

PPC responsibilities

• Set up PPC campaigns using Google Tag Manager.
• Analyse results and implement optimisations.

Strategic contributions

• Provide strategic and analytical input across SEO and PPC campaigns.

What We’re Looking For
● Honest, thoughtful, and genuinely invested in their work.
● Keen interest in data, websites, and search.
● Strong attention to detail and up-to-date knowledge of SEO and PPC.
● Highly organised, reliable, and able to manage multiple clients.
● At least 3 years of experience (client does not have time to train from scratch).
● Competency with Google Workspace and Google Drive; familiarity with Trello is beneficial.
How We Work
● Flexible working hours between 9am–5pm UK time.

● High autonomy with weekly check-in calls.

● Opportunity for role development into a full-time position, becoming the go-to person for SEO and PPC.

● Potential to manage a junior team member and take on client-facing responsibilities.

● Public holiday flexibility: UK or South African holidays both acceptable.

Requirements

• SEO Expertise:
  

  • Strong working knowledge of Google Search Console, SEMrush, Google Analytics, and other SEO tools.
    

  • Ability to conduct technical SEO audits, keyword research, and competitor analysis.
    

  • Experience optimising on-site elements including meta tags, titles, image formats, and structured data.
    

• PPC Knowledge:
  

  • Proven experience in setting up and managing PPC campaigns, ideally through Google Ads and Tag Manager.
    

  • Ability to analyse campaign performance data, identify trends, and implement optimisations for ROI growth.
    

• Analytical and strategic thinking:
  

  • Comfortable interpreting data and presenting actionable insights through reports and presentations.
    

  • Able to provide strategic input into both SEO and PPC campaigns, aligning recommendations with client goals.
    

• Technical and digital fluency:
  

  • Competency with Google Workspace and Google Drive.
    

  • Familiarity with project management tools such as Trello is advantageous.
    

• Soft skills and professionalism:
  

  • Strong attention to detail and highly organised with the ability to manage multiple clients simultaneously.
    

  • Clear written and verbal communication skills for client updates and reporting.
    

  • Reliable, self-motivated, and able to work independently with minimal supervision.
    

  • Honest, thoughtful, and genuinely invested in delivering quality results.
    

• Experience:
  

  • Minimum of three years’ experience in SEO/PPC or digital marketing, with a proven track record of delivering results.
    

Posted on 25 Aug 15:53, Closing date 24 Oct