Creative Director

Job description

 

Role Overview

 

We’re looking for a Creative Director (Copy) who can lead thinking, not just output.

 

This role sits at the intersection of strong conceptual creativity and commercial effectiveness. The expectation is simple: ideas must be clear, ownable and effective, whether the brief is brand-led or product-focused.

 

You will play a critical role in raising the standard of thinking across the department, ensuring work is resolved, purposeful and ready for market.

 

This role is for someone who leads with strong ideas – where execution enhances the thinking, not compensates for it. We’re looking for someone who can interrogate a brief, define a direction, and drive work through to a high standard.

 

What Success Looks Like

• Work reaches ECD level already resolved, not still being figured out.
• Teams bring solutions, not options.
• Ideas are clear, scalable and commercially relevant.
• Creative output becomes more consistent across briefs.
• Fewer rounds, less rework, stronger first presentations.
   
  
  Key Responsibilities:
  
   
  
  Creative Leadership
  
• Lead the development of strong, clear conceptual directions across briefs.
• Interrogate briefs and define the most effective creative approach.
• Ensure all work is strategically sound and creatively resolved before review.
• Present work clearly and confidently to clients, with strong rationale and conviction.
   
  
  Creative Gatekeeping
  
• Act as the primary filter for creative output before ECD involvement.
• Raise the standard of thinking and push teams toward stronger, more effective ideas.
• Ensure only work that meets the required standard progresses.
   
  
  Commercial Creativity
  
• Translate complex or functional briefs into simple, compelling ideas.
• Balance brand storytelling with product and performance-driven messaging.
• Ensure work is not only creative, but practical, scalable and effective.
   
  
  Team Development
  
• Develop senior and mid-level creatives into stronger thinkers and owners of work.
• Set clear expectations for what “good” looks like.
• Build a culture of accountability, ownership and creative pride.

Requirements

• A strong conceptual thinker who can define direction, not just respond to briefs.
• Someone who can turn complex or commercial asks into clear, compelling ideas.
• A creative leader who improves the quality of thinking across a team, not just their own work.
• Comfortable making decisions, challenging work, and standing by them.
• Someone who values clarity, simplicity and effectiveness over unnecessary complexity.

• 10+ years in advertising or a related field
• Experience in a senior creative leadership role
• Strong copywriting background with a clear understanding of idea development