Social Media Specialist

Job description

We’re Wetpaint — a creative and technology-driven advertising agency redefining how brands connect with audiences. Our mission is to #LeadTheShift — transforming traditional marketing into emotionally intelligent, tech-powered storytelling.

We’re looking for a Social Media Specialist with strong creative instinct, strategic depth, and a passion for building authentic online communities. This is a hands-on role — perfect for someone who can craft ideas, create content, and manage digital conversations that move people and build brand love.

1. Content strategy and creation

• Develop monthly and campaign-based social media strategies aligned to brand objectives.
  

• Create and manage all organic social media content — including static posts, carousels, reels, videos, and stories.
  

• Develop relevant content topics to reach and engage target audiences.
  

• Curate, write, and schedule all content in collaboration with design and strategy teams.
  

• Maintain a consistent brand tone and visual identity across all platforms.
  

• Generate ideas for trending, culturally relevant, and seasonal content.
  

• Ensure all content is optimised for each platform’s best practices and performance standards.
  

2. Community management and engagement

• Monitor, listen, and respond to users in a timely, brand-appropriate way.
  

• Build and nurture communities — cultivating meaningful engagement, loyalty, and advocacy.
  

• Engage in active social listening to identify opportunities for conversations, trends, and collaboration.
  

• Conduct online advocacy and open streams for cross-promotions or influencer collaboration.
  

3. Analytics, reporting and optimisation

• Track, analyse, and interpret social media metrics to evaluate performance.
  

• Use data to tweak and optimise strategy, posting schedules, and content direction.
  

• Translate anecdotal feedback and audience behaviour into actionable recommendations.
  

• Monitor effective benchmarks and emerging best practices to continuously improve results.
  

4. Continuous innovation and learning

• Stay ahead of social media trends, platform updates, and algorithm changes.
  

• Explore AI and automation tools to improve social scheduling, analytics, and content ideation.
  

• Continuously educate the team on new opportunities and best practices.
  

• Identify new tools, applications, and creative formats to push brand presence forward.
  

Requirements

• 3+ years’ experience in social media management or digital marketing (agency experience preferred).
  

• Solid understanding of traditional marketing principles and digital storytelling.
  

• Proven experience in content strategy, planning, and community management.
  

• In-depth knowledge of Meta (Facebook & Instagram), LinkedIn, X (Twitter), TikTok, and YouTube.
  

• Excellent copywriting and communication skills.
  

• Demonstrated ability to translate data insights into actionable creative decisions.
  

• Strong organisational and time management skills.
  

• Collaborative, proactive team player who can also lead content planning discussions.
  

• Ability to quickly learn new digital tools and AI-based social solutions.
  

• Familiarity with AI content tools (ChatGPT, Midjourney, ElevenLabs, Jasper).
  

• Experience using social listening and analytics tools (Brandwatch, Sprout, Meta Business Suite).
  

• Experience developing UGC or influencer campaigns.
  

• The opportunity to work on leading South African and global brands.
  

• A highly collaborative team that fuses strategy, creativity, and technology.
  

• Continuous professional growth in AI-driven marketing and innovation.
  

• A culture that celebrates curiosity, bold thinking, and co-elevation.