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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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TinFish announces Martini Rosato account gain
TinFish Advertising has been appointed to handle Martini Rosato.
TinFish's dedicated 360' degree approach to the launch of Martini Rosato will include the "La vie en rose" television and glossy magazine advertising campaign, in-store point-of-sale, and interactive tasting promotions at selected outlets and glamourous style and fashion events.
