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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Annual AMASA workshop on integrated marketing communications
The Advertising Media Association of South Africa (AMASA) Johannesburg 2006 Media Workshop takes place 7-10 September 2006 at Little Switzerland, Drakensberg. The focus will be on exploring "Integrated Marketing Communications - Connecting With Consumers". Download the workshop enrolment form at www.amasa.org.za and for further information, contact Brad Aigner ().
