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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Last chance to book for AMASA workshop
Limited space is available for the 2006 Advertising Media Association of South Africa (AMASA) Media Workshop entitled "Integrated Marketing Communications - Connecting with Consumers", which takes place 7 - 10 September 2006 at Little Switzerland, Drakensberg. It's R5900 per AMASA member for the three-day course and R7900 for non-members. Fees cover all accommodation, all meals, transport to and from the venue, all lecture notes and stationery. Go to www.amasa.org.za to download the workshop enrolment form.
