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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Join AMASA debate on ABC "50% rule"
The AMASA meeting on 3 February 2010, at the JSE in Sandton, Johannesburg, at 4.30pm, will debate the ABC's 50% cover price decision and its wisdom. Led by industry veterans Gordon Muller, Gordon Utian and Gordon Patterson, the questions “Is the decision unfortunate for the industry? Does it level or flatten the playing field? Is it all a 'storm in a teacup'? will be kicked around.
