ARB bursts consumer bubble in Sunlight complaint
Karabo Ledwaba
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Effective Measure rebrands, introduces new platform
Audience measurement platform Effective Measure has rebranded itself to Narratiive and has introduced a new audience measurement and media planning platform for advertisers and publishers.
The new platform provides real-time audience modelling and direct integrations into leading programmatic media platforms including Google's DoubleClick, MediaMath, Lotame, and The Trade Desk.
