When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Boomtown Strategic Brand Agency welcomes new MD
Boomtown Strategic Brand Agency welcomed Wayne Harrison as its new MD on 1 February 2012. Neil Hart, founder and current MD of Boomtown, will step into the role of chairman focussing on strategic involvement in the business.
