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#Cannes2025: TBWA\Hunt\Lascaris and Razor PR feature in Engagement Lions shortlists

TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025.
Danette BreitenbachBy Danette Breitenbach
15 Jun 2025
15 Jun 2025
TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025
TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025

TBWA\Hunt\Lascaris has two shortlisted campaigns, both in the Direct Lions category.

Under Consumer Goods, its # TryJanuary campaign for Savanna, for Savanna Cider, is listed.

Its The Beer Ads without Beer campaign for client Heineken Beverages SA, Windhoek Beer is featured under the Use of Humour category.

Razor PR’s campaign Bulletproof Park for Gun Free South Africa is listed under Engagement: PR: Use of Events & Stunts.

Today saw the release of several shortlists.

Craft

Design

Digital Craft

Film Craft

Industry Craft

Engagement

Direct

Media

PR

Social & Creator

Entertainment

Entertainment

Entertainment Lions for Gaming

Entertainment Lions for Music

Entertainment Lions for Sport

Health

The Health categories were announced on Saturday, 14 June.

Health & Wellness

Pharma

For more:

As media partner to the Creative Circle SA, we’re proud to publish exclusive daily snapshot updates from Cannes. Don’t miss the first Diary of Creative Circle at Cannes from the SA cohort on the ground in Cannes, every day from 19-24 June! Also Book Now for The Full Circle event, brought to you by the Creative Circle - an inspiring showcase of the top trends, insights and award winning work from the Cannes Lions International Festival of Creativity.

Read more: social media, Film, music, Public relations, Direct Lions, gaming, PR Lions, Windhoek, TBWA\Hunt\Lascaris, Savanna, Cannes Lions, M&C Saatchi Abel, sports, influencers, Danette Breitenbach, Entertainment Lions, digital craft, Heineken SA, Craft Lions, Industry Craft, Savanna Cider, Razor PR, Gun Free SA, #Cannes2025
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About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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