Who is the #TheOGInfluencer?

A rare collaboration across multiple players in the Out of Home (OOH) industry has seen a united takeover of the media that shows the power of outdoor. It also has everyone asking who the OG Influencer is.

19 Sep 2025

Self-proclaimed "OG Influencer" has launched an unprecedented collaboration across multiple media owners, creating industry buzz and public speculation about who's behind it (Image supplied)

Their bright yellow messages have popped up on digital out-of-home (DOOH), on the road, at taxi ranks, and in gyms and malls.

The lines include:

You stretch, I reach in gyms.
All eyes on me, literally in malls.
More followers than your feed. I just call them the population across roadside and other screens.

The self-proclaimed “OG Influencer” has taken over.

The self-proclaimed “OG Influencer” has taken over digital out-of-home (DOOH) with lines like “You stretch, I reach” in gyms (Image supplied)

The yellow-clad OG is already making noise on LinkedIn, Instagram and Facebook with lines like #nohashtagsneeded.

The question remains: who’s behind the attitude?

For now, the mystery is part of the magic. The OG Influencer isn’t asking for likes or shares – it’s demanding attention in the real world, reminding us all who the original influencer really is.

Stay tuned. The OG is just getting started.