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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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More new business for Starcom
Business is booming for leading independent media agency, Starcom. Hot on the heels of winning the SA Post Office and Ferrero Rocher business, Starcom has been appointed to handle the media planning and buying for Communications Consultants, Dros Restaurants, XPS and Media Mark.
