Alphabet Soup wins African Palace Online Casino

Alphabet Soup was recently awarded the strategic planning and media buying for African Palace Online Casino in a three way pitch. African Palace Casino is part of one of the online industry's leading full-service casino groups. Its mission is to provide quality entertainment to people who enjoy gaming, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment.

Alphabet Soup will be handling all television strategy, planning and buying which commenced in June 2009.

Alphabet Soup is a specialist media consultancy, specialising in media strategy, media planning, and media buying in areas of ATL, BTL, Internet marketing, sponsorships, promotions and non-traditional media.

For more information contact Nicolette Lewin on: 011 880 8655 or go to www.alphabetsoup.co.za.